HSY Racing Starts Exciting New Era for HSY
HSY is proud to announce a new project known as HSY Racing, unveiling their sponsorship of a Melbourne Performance Centre Audi R8 LMS. The new HSY Racing team will compete in the 2018 Australian GT Championship, the Liqui-Moly Bathurst 12 Hour and the first round of the Audi R8 LMS Cup at the Adelaide 500.
HSY Racing is an exciting new era for Australia’s leading distributor and supplier of new European OEM, OES and quality aftermarket parts to independent workshops. This project was brought together in collaboration with HSY’s valued partner suppliers – Ate, Pierburg, Liqui-Moly, ZF, Vaico, Schaeffler, Bosch and Hella, who all have their brands proudly displayed on the sleek looking Audi.
The HSY Racing Audi R8 LMS will compete in all 6 rounds of the Australian GT Championship with a team of to be confirmed professional drivers taking the helm of the 585hp GT3 car, who will be aiming at collecting silverware for the HSY Racing team from the very first race.
“Our new HSY Racing division and sponsorship platform represents the next step in our evolution as a fiercely independent European parts supplier,” said Nick Redmond, HSY National Sales and Marketing Manager.
“The HSY Racing project provides some great benefits to our brand. Firstly, it is a very exciting way for us to further publicise who we are and what we offer, all beautifully displayed on a very relevant and iconic European racing machine in the Audi R8 LMS. Secondly and just as importantly, it is a great way to involve our suppliers and further build their presence in Australia.”
“Anyone can supply parts but being able to build long term partnerships with leading companies and them showing faith in us and supporting us, speaks volume of where we sit and where we are headed,” said Redmond.
As well as exposure and supplier involvement, HSY will also benefit from the numerous opportunities for brand activations, promotions and fresh content on offer throughout the season.
The Audi R8 LMS will be maintained and delivered to each event by the highly qualified Melbourne Performance Centre team, overseen by Managing Director Troy Russell.
“We’re excited to have HSY and their suppliers supporting an Audi R8 from the Melbourne Performance Centre stable. We will ensure the HSY Racing Audi is prepared perfectly and ready for battle in what is an extremely exciting series to be involved with,” said Troy Russell.
The first race for the HSY Racing Audi R8 will be the high profile 2018 Liqui-Moly Bathurst 12 Hour taking place 2nd – 4th February. Let the racing begin!
To stay up to date with HSY Racing, follow the ‘hsy Autoparts’ Facebook Page, where regular updates will be provided on our new and exciting venture.
